PLYZER INTELLIGENCE, NEW PARTNER OF ACOFARMA
With this alliance, Acofarma reinforces its omnichannel strategy and its online channel in the Spanish market. The Acofar brand, exclusively distributed in pharmacies, leads the distribution line in Spain with more than 43% market share. Spain currently has 22,000 pharmacies, of which 500 are authorized to sell drugs online without a prescription.
The information provided by Plyzer Intelligence will allow Acofarma to improve decision making, not only in business intelligence departments but also in sales, marketing, legal issues and general management.