FREE AND EXCLUSIVE REGISTRATION FOR BCB MEMBERS
The objective of the session is to know how to easily monitor your brand and the competition in Chinese e-commerce such as Tmall and Taobao.
To join the session: https://us02web.zoom.us/j/89276826882
Date: April 20, 2021, 10:00 a.m. – 11:00 a.m.
WHO IS IT AIMED AT?
Companies that have an interest in selling or are already selling on Chinese B2C e-commerce platforms such as Tmall and Taobao. Export managers who want to have more information about the performance of their online distributor in these ecommerce. Analytics departments or analysts that monitor the Chinese digital market.
You will describe the evolution and sales of the cosmetic sector on Tmall and Taobao. How to identify the most valuable keywords and how the competition uses them. You will know the strategies of the top brands, the tools for data collection, an analysis of the competition and how to find our target.
“Perpe” is Director of Business Intelligence at 2 Open China Ecommerce & Business Solutions. With a degree in Economics from UNED and a Telecommunications Engineer (a field in which he has worked as PM), he is an expert in emerging markets such as China, where he has lived for more than 10 years, also involved in projects in Korea and the Philippines. Founder of the analytics website Perpe, he has been awarded 5 years in a row as one of the most influential economists in social media. He is a professor in postgraduate courses at Spanish and Chinese universities, as well as a regular contributor to the press and radio with articles and studies on the Chinese economy.