Beauty Cluster, partner of ‘2020 New Luxury Awards’

Barcelona, December 14, 2020. Beauty Cluster, with ParfumPlus Magazine, is first time partner in the ‘New Luxury Awards‘, hosted by The International Perfume Foundation (IPF) that will be hold virtually in February 12, 2021.

What will be perfume in 2025?
With the growing demand for natural products and for perfume packaging respecting the environment, the animal world and consumers’ wellbeing, perfume brands are adapting to satisfy consumer’s requests.

In this second edition, IPF New Luxury Awards will be given to perfume brands, perfumers, designers or packaging engineers who have been creating or putting on the market sustainable perfume or packaging following the ‘New Luxury Code’ during 2020. The competition is also open to students in packaging and perfumery. The objective is to stimulate creativity in perfume and packaging in adopting the ‘New Luxury Code’ as sustainability standards and in showing to the world who in the perfume industry truly care with authenticity, integrity and transparency about the environment, the animal world and consumers’ wellbeing.

Nominations will be announced on January 25, 2021. Winners will be announced during the online Award Ceremony on February 12, 2021.