25 MAR | Our Marketplace among the best 20 innovations

Madrid, March 25, 2021. The Institut Cerdà has presented the fourth edition of the Observatory of Innovation in FMCG in Spain, with the aim of publicising the main challenges facing the sector and the 20 most innovative projects implemented in 2020 to respond to these challenges.

Among the 20 innovations, the Observatory highlights Beauty Connecting Business Marketplace, a sectoral B2B platform where companies can find answers to their demands, interconnect and keep abreast of new business opportunities, developed by Beauty Cluster Barcelona.

Beauty Connecting Business Marketplace is a tool for interconnecting needs and solutions between companies in the beauty sector. To this end, registered companies can publish offers and demands or review existing ones, which can cover a wide range of services and needs such as: product formulation, innovation, cosmetic raw materials, essences and fragrances, manufacturing services, product testing, training, regulation, distribution and marketing of products, among others. Since the launch of the initiative, member companies have registered more than 180 requests.

In addition, the marketplace has a directory in which to search for potential suppliers or collaborators for projects, with more than 200 companies and more than 500 professionals in the sector listed.

The Observatory is guided by the 2018 OECD Oslo Manual on Innovation, which understands the concept of innovation as the conception and implementation of significant changes in both processes and products. In this sense, two out of three innovations identified are process initiatives across the sector, ahead of product innovations. Likewise, collaboration in innovative projects between all the agents in the FMCG chain is another of the data that has grown the most: between 2018 and 2020 there has been an increase from 25% to 50% in the innovations presented, the result of collaboration between agents.

In this fourth edition, the Observatory highlights in particular the challenges that are most closely linked to the health and well-being of people and the environmental commitment of companies, as well as responding to the new needs and realities posed by the pandemic. The FMCG chain must respond to these challenges through collaboration between all agents, including the consumer as an active part of the innovation processes.

You can find all the innovations in detail here: