25 FEB | 12 brands in the virtual mission to Central Asia

Barcelona, February 25th. The Beauty Cluster, in collaboration with Acció, organizes a virtual mission to Central Asia that aims to find distributors for the markets of Kazakhstan and Uzbekistan. Twelve Spanish cosmetics, perfumery and personal care companies will participate in the mission: Ainea Perfums, Alqvimia, Arôms Nature, Laboratorios Babe, Beter, Dermclar, Laboratorios de Barrios, Martiderm, Mesoestetic Pharma Group, Pharmex Care, Valy Cosmetics and Laboratorios Ximart.

The mission is funded by the Beauty Cluster itself. The agendas will be carried out by experts from the commercial office of Acció in Moscow. Virtual meetings with distributors and customers will take place during the month of May.

Both markets represent a high potential for Spanish companies of cosmetics, perfumery and personal care. Kazakhstan, with almost 19 million inhabitants, is the main economy of Central Asia due to its social and economic development, which are largely due to good government management and its natural wealth. According to the World Bank, it ranks 28th out of 190 countries in the Doing Business ranking in 2018, and ranks first among the economies of Central Asia and the former Soviet republics. On the other hand, Uzbekistan has more than 32 million inhabitants and is positioned as the market with the most prospects in the entire region. The unblocking of the payment of international transfers in foreign currency to which companies were subject, as well as the lowering or withdrawal of numerous import tariffs, have caused an unprecedented economic boom in the country. Many foreign companies are currently positioning themselves in the market, in different sectors such as energy, infrastructure, real estate or tourism.

This initiative is part of the regular activities of the Beauty Cluster to promote the internationalization of its 200 partners in the value chain of cosmetics, perfumery and personal care.