Barcelona, 09 November 2021. The Beauty Cluster has organised a mission to Dubai within the framework of Beauty World Middle East, the most important perfumery and cosmetics trade fair in the Middle East and the third in the world in this field. The mission was held together with other European clusters members of the Global Cosmetics Cluster network: France (Cosmetic Valley), Portugal (AEEB), Italy (Cosmetics Polo), Romania (Transilvania life style cluster) and Turkey (IKMIB). In addition, all attendees were able to visit Expo2020, which this year consisted of 190 pavilions and 60 daily shows.
Dubai, host city of Expo 2020, is a privileged centre for exchanges between the countries of the Middle East, the Indian subcontinent and Africa. Saudi Arabia, Kuwait and Qatar offer promising development opportunities, but also countries such as Egypt and Lebanon.
The Spanish delegation, represented by the Beauty Cluster, was formed by some of its associated companies: Alissi Brontë, Design Thinking Sweden, Laboratorios Ximart, Lluch Essence and Sensalia Labs. During the days of the mission, it was possible to exchange impressions, share the challenges facing the sector and strengthen ties with the other members of the Gcc.Eu network.
Initiatives of this kind are part of the European project to support the internationalisation of small and medium-sized enterprises in the cosmetics industry, in which the cluster is directly involved and which is co-financed by the COSME programme of the European Union.