Barcelona, June 27, 2019, Barcelona. The Beauty Cluster Barcelona and the Spanish Society of Cosmetic Chemists have held the session “To Claim or Not to claim?”, In Parc Científic de Barcelona. This session aimed to address different issues that create controversy between the technical environment and marketing regarding the claims of cosmetic products.
During the day attendees have been able to meet through the different speakers the news, challenges and trends in issues such as: regulation in cosmetic claim, communicative trends in advertising campaigns, how the claim has evolved over the years, which are the trends in the market and how companies work from claims in the natural product.
Finally, more than 80 professionals from the entire value chain of the beauty sector have been able to participate in the two blocks of debates created for this session.