THE SUCCESS OF MARTIDERM IN ALIBABA

June 5, 2018. Martiderm is one of the Spanish companies that has achieved greater success in its internationalization strategy within the Asian market and particularly in China. According to the economic newspaper,Expansión, the cosmetic company has achieved good results thanks to its presence in Alibaba, the Chinese ecommerce giant.

Von Bibra, CEO of Alibaba in Europe, says that despite being a small company MartiDerm “has managed to get the Chinese to associate Spain with cosmetics”.