July 5th, 2018. The Beauty Cluster Barcelona has organized the “Marketing and Sales in large-scale consumer ” training day, which was attended by more than 60 professionals from different companies in the value chain of the cosmetic sector.

The training, directed by Klass Jan Van Timmeren, consultant and Interim Manager of Innovtime, has dealt with the current and future challenges that companies must face in order to position and sell their products and services.

Throughout the session, attendees have known different tools to boost sales and the positioning of the applicable products in different channels. Also, Van Timmeren, has influenced the importance of the process of defining the marketing strategy to make a profitable investment.

Finally, the session ended with the explanation of different real cases and the processes that have been applied and how these methodologies can be applicable to the needs of any company.