MERCHANDISING AT THE PHARMACY OFFICE

June 21st, 2018. The Beauty Cluster Barcelona and the College of Pharmacists of Barcelona, with the collaboration of ShopperTec, VPVsl.com and IM Farmacias, have jointly held the session “Merchandising in the Pharmacy Office, do pharmacies and laboratories see it in the same way ?”.

The objective of this meeting was to know the importance of the point of sale for consumers and what aspects have to be taken into account when designing promotional materials. At the same time, there was a debate between who provides the materials through the point of sale to pharmacies (laboratories) and those who have to expose them (pharmacists) to discover what the objectives and needs of each other are.