November 29th, 2018. The Beauty Cluster Barcelona in collaboration with BirchBox and Tandem Up, consultancy specializing in online markets, has organized a session on marketplace aimed at the cosmetic sector.
The objective of the conference was to publicize the opportunities offered by the marketplace and how to integrate this resource into the internationalization strategy of companies.
The session began with Monica Casals, CEO of Tandem Up, who explained the opportunities offered by online markets. Next, Victoria Vera, eCommerce & Business Deputy Director of ICEX, spoke about how to internationalize products and brands through the online market and the processes that companies must follow to achieve this goal.
The more than 80 attendees of the day have also been able to analyze success stories such as Martiderm. Montse Martí, CEO and co-owner of the company, was in charge of explaining her experience in the Chinese market through the TMALL marketplace and how this strategy has helped them in their expansion and internationalization plan.
Finally, Alex Vallbona, CEO of BirchBox, has moderated a roundtable on challenges and opportunities that represent this type of platform for the beauty sector.