Barcelona, June 21, 2019. The Beauty Cluster Barcelona and the Original, an agency specializing in ephemeral architecture and event organization, have organized the “Fair Marketing: How to make the most of a fair” session. This session aimed to understand the benefits of fair marketing, analyze trends in the sector, know where the future of stand management is heading.

Likewise, the assistants have been able to learn how to correctly plan the participation to a fair (the previous, the during and the post) and, finally, to put in value the technology and the sustainability in the design and functionality of the stands.

During the session the different professionals have also been able to ask and have a networking space to share doubts and meet potential strategic partners.