Celebrada la jornada sobre inteligencia artificial

Posted on 04 October 2019

4 de octubre de 2019. El Beauty Cluster en colaboración con su socio Plyzer ha organizado una formación sobre las aplicaciones de la inteligencia artificial a la estrategia comercial en cosmética y perfumería. Al evento han acudido 50 empresas del sector. A lo largo de la jornada se han puesto los fundamentos sobre qué es inteligencia artificial, qué puede permitir alcanzar a las empresas del sector belleza y cómo podría aplicarse para incrementar la competitividad. Los ponentes han profundizado en las ventajas y oportunidades de utilizar herramientas de monitorización basadas en inteligencia artificial y sus aplicaciones en la estrategia de precios, posicionamiento, imagen de marca y control de otras variables en la venta online directa e indirecta. Al final de la jornada ha habido una extensa rueda de preguntas por el interés que ha suscitado la temática entre los asistentes.

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Celebrada la jornada sobre inteligencia artificial

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