December 12th, 2018. The Beauty Cluster Barcelona in collaboration with the Bosch i Gimpera Foundation of the University of Barcelona, has presented the “Market study on the penetration of e-commerce in the purchasing behavior of cosmetic products in Spain”.
The presentation was attended by more than twenty professionals from the entire value chain of the beauty sector. During the event, attendees have been able to learn about the aspects that allow us to understand and interpret the impulse to purchase cosmetics through the online channel and the profile of users. Also, identify the main brakes and estimate the penetration according to product categories and purchase channels.