We are a group of companies, organizations and knowledge centres
involved in the beauty industry value chain, which have
joined together with the aim of generating new opportunities.
We make our companies more competitive by creating new projects and offering value added services, through individual and collective initiatives. We interact within our own ecosystem cluster but also with other ecosystems that enhance our capacities.
We project ourselves to the world from our own origin, and we adopt the values that bring us together and the synergies enhancing our characteristics and attributes. We come from a cosmopolitan atmosphere, with a spirit of innovation, versatility and a distinct approach. The combination of these origins, in the beauty market makes us a global reference with singular features in every area of the value chain.
CHALLENGES AND OBJECTIVES
TO ENHANCE R&D AND INNOVATION
To increase the knowledge sharing, between the agents and thus the creation of strategic projects of cooperation.
To improve the visibility and business activity at a global level, providing the companies with the necessary tools and knowledge to access the international markets.
MARKETING AND BRAND POSITIONING
To give the necessary support and expertise for the identification of new business models and marketing strategies.
To improve training in the technical, management, commercial, and new professional profile areas, in order to allow better business competiveness.
HOW DO WE DO IT?
|MARKETING AND BRAND AWARENESS||INTERNATIONALIZATION||TRAINING|
Information on digital tools
Shared communication network
|Identification of interesting markets for the different areas of the value chain
Information on international regulations
Research, development and innovation
Identification of innovative agents
Product and service research and development
The use of innovative concepts
Training in retail
European and international regulations